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Cheap Vs expensive ROI
How much does something cost? A lolly at 10 cents that you spit out is cheap but not as good as the lolly you bought for 35 cents and enjoyed. There are many analogies we can use but the simple philosophy we have is to make the return to you “self funding”, if the internet marketing pays its own way then you are not dipping into your pocket to find funds, extra sales pay for it.
 
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