What is Internet Marketing
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The Australian market is similar in many ways to the American and UK markets in the usage by people searching for a product, service or information however due to the fact that we are Australian and do things a little different to America and the UK this makes us a unique market.
Understanding what customers are looking for in the Australian market is the key as to achieving a successful internet marketing campaign. Once you identify what the customers are looking for you need to link that to areas of your business that you want, after all you would rather have an enquiry for something you do that is profitable rather than low profit and high time wasting, and your opposition can do more of that work!
From Wikipedia, the free encyclopedia
Internet marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (Webvertising) and/or Web marketing. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.
Understanding the needs of the product or service provided and understanding the search habits of the consumer then matching the two together is the ultimate test in effective internet marketing. For without knowing what the customer is searching for then you cannot identify their search phrases and therefore the market niche.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing methods and strategies encompass a wide range of services:
• affiliate marketing
• behavioral marketing
• cause marketing
• contextual advertising
• customer relationship management (CRM) marketing
• digital marketing
• display advertising
• e-mail marketing
• in-text advertising
• interactive advertising
• Internet news releases
• lead scoring
• newsletter marketing
• online market research
• online reputation management (ORM)
• search engine marketing (SEM)
- pay per click (PPC)
- search engine optimization (SEO)
• social media marketing
- blog marketing
- multivariate testing or optimization
- viral marketing
• software-based advertising
Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergises a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.