Today over 1 billion people access the Internet and this will grow to 2 billion in 10 years, In Australia there are over 8 million searches on Google every day. Savvy business people are looking at traditional marketing and re assessing what they spend on it. They still need traditional marketing however the mix needs to change and Internet marketing is the future.
With searches for products, services and information into the millions in Australia alone, it is no surprise that the purchasing age of the Internet buyer varies from children through to senior citizens. Whether they are Baby boomers, X or Y generation people ALL are here shopping, banking, looking on Google, Ebay, blogs, Myspace, YouTube, RSS and who knows what next.
Last year Google performed some 300 Algorithm changes so it is critical that the right ethical methodology is performed to your website as "pushing the boundary" on SEO and Google do not mix. White hat thinking (not stuffing text and automating linking etc) is the correct way to optimise your website rather than black hat thinking ( robot mass emailing, copy text from other websites and stuffing of content etc).