Myths and Truths
Myths and Truths (talk about site staying no 1, no changes means not found. Google change rankings criterion.)
There is a belief that once a web site is built, launched and listed by search engines in key positions that nothing else needs to be done, unfortunately this is not true. All search engines have their own formulas for shedding old web sites and old data after all it is the end user the “searcher” who demands up to date prices, locations, services, information from the search engines when they search, if you get old or wrong information from a search engine it wouldn’t take long for you to try another. One of the reasons Google has been so successful is that it has a very switched on method of making relevant sites “more sticky” so as the end user gets the information they want.